We are known for being restless minds and working with such a vast range of techniques and styles was definitely a creative boost.
We loved having so much freedom and the chance to carefully select which way to go to best communicate each of the concepts through the film.
Being the first shot of the film, it needed to be engaging, a strong layout to capture the viewers attention. The can-crushing is a feeling we all know which made the action very relatable and having it later flicked over to a pile of (previously) crushed-cans communicated the lost of hope.
This is how we imagine it looks seeing through the eyes of a scientist. As part of the mixed media this shot was perfect to nerd-it-out and work with some bubbly and simulations, combined with soft textures to bring that playful and graphic mood.
We love the conceptual message in this shot, how direct it is and the many layers of this visual analogy: the difference between the research and practice in chronic pain treatent feels a lot like what is happening with climate change and global warming.
Working with 3D animation and a realistic yet graphic aesthetic was the perfect way to go for this two-parts shot. We needed to go down, diving into the surface to then find a clearer and more hopeful way out in the horizon, and this little animation portrays it in a beautiful and conceputal way.
Needles to say that making and shooting these puppets was one of the highlighs of the whole process. From the ideation, initial sketches and technical drawings to having them (literally) in our hands. Such a trip!
Another combined shot with a similar problem-solution structure. Through the whole project this has been one of our favourites, not only for the beautiful design but for how efficient it is to communicate the key message in such a poetic way.
We wanted to show the pass of time in a clever, funny and non conventional way and that’s when we knew the photograph idea was perfect for it. Working with traditional frame-by-frame animation gave us the freedom in movement and depth that we needed to delivery this “surprise” animated transition. More on the process below!
Using geometric shapes and a very modular composition to show how too much protection can actually create unwanted effects. We love how the realism in the texture and lighting blends with such graphic layout.
There is nothing funnier that playing with meta-languages” and we just couln’t help ourselves. We had SO much fun with this little friend, building it and bring it to life: seing a calendar waking up in the morning isn’t something you see every day!