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Culture Pop: Good for you, Soda.

Soda was born in the late 18th century, and it quickly made a name for itself as a mainstream drink of choice. Since then, soda has gone through a lot of changes, primarily landing on recipes that include ingredients that aren’t so great for you, and so, soda’s name was tarnished, seemingly forever.
Culture Pop is here to give soda a makeover, setting out on a mission to get people to look at soda in a new light, and to understand soda itself isn’t bad for you, it’s all about what you put into it.

Healthy adventures with Culture Pop.

This soda is doing something different and is no shy about it. Join us on this 2-chapter ride along these refreshing soda and their fruity friends!

Chapter II: Skydiving.

All the fruity characters were inspired by the different flavours on the Culture Pop’s iconic cans.

Character’s Development

These spots were very character driven so, as always we put lots of love and work in this part of the process.

After lots of explorations, from brush-textured options and even considering 3D photorealistic CP Cans we ended up with this adult-cartoon inspired aesthetic.

We pushed a lot to have faces on the main characters and even to add lip sync, but is hard to win the battle against the brand logo :))

We even tried 3D characters like the ones below!



Culture Pop Soda


Fair Folk

Directed & Produced by


Creative Directors

Carmen Angelillo, Rodier Kidmann & Guido Lambertini


Agusta Timotea

Art Director

Rodier Kidmann


Rodier Kidmann & Bianca Sangalli Moretti

Lead Animator

Josep Bernaus

Animation & Clean Up

Gabriel Gómez, Julieta Soloaga, Bianca Sangalli Moretti, Raquel Cruz, Libardo Bohorquez Gutierrez & Ana Freitas

Edit & Compositing

Guido Lambertini & Ana Freitas

Music & VO

Fair Folk

Sound Design & Mix (Directors Cut)

Facu Capece & Lola Ritcher