Soda was born in the late 18th century, and it quickly made a name for itself as a mainstream drink of choice. Since then, soda has gone through a lot of changes, primarily landing on recipes that include ingredients that aren’t so great for you, and so, soda’s name was tarnished, seemingly forever.
Culture Pop is here to give soda a makeover, setting out on a mission to get people to look at soda in a new light, and to understand soda itself isn’t bad for you, it’s all about what you put into it.
This soda is doing something different and is no shy about it. Join us on this 2-chapter ride along these refreshing soda and their fruity friends!
These spots were very character driven so, as always we put lots of love and work in this part of the process.
After lots of explorations, from brush-textured options and even considering 3D photorealistic CP Cans we ended up with this adult-cartoon inspired aesthetic.