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We are so excited to be sharing ‘One Step Closer’ our latest commercial for Colorado Lottery: an animated story of those ‘’pre-win butterflies’’ made in partnership with our good friends and agents Aggressive and the amazing team at Cactus Denver.
Through this very bold and minimalistic film, our goal was to take viewers on a journey of emotions from surprise to excitement felt by our main character who stumbles upon a Colorado Lottery’s Dream Machine.
We believe we get the best of both worlds and this combo is becoming part of the styles that represent our animated work.
The music and sound design, is always a big part of what we do and in this case, having such a void, we relied on the sound to recreate the context, sounds of a door opening, the iconic bell when you enter a shop and also within the transformation the sound design instantly takes us to our happy place.
Even if there is lots of fantasy and surreal transformations in the spot there is lots of inspirations in ‘human/real’ characters, the proportions, how they move and walk.
We’ve put lots of time and care in the execution, our premise, since the first beginning of the project, was that ‘each frame had to feel like a print’ and are really happy with the outcome.
