By far, one of the coolest, most humor-driven campaigns we have worked on so far. We had the privilege of working alongside the brilliant team at FIG New York and along with our amazing partners at Jelly London to breathe life into Ketel One’s all-new worldwide campaign “Drink Marvelously”.

It is not every day that we receive scripts like these ones, where the fine and clever humor is the main key, looking for that small pauses, timing, and subtle expressions, working with such a loose style, as if this set of stories was created as a collection of hundreds of bar napkin drawings.

We developed a huge set of characters and backgrounds to narrate these magical stories into a set of 12 animated films, a combination of TVC, Social, and PR films that were premiered at the Emmys, being Ketel One their main sponsor.

With such an imperfect and hand-made style, our main focus was on the acting and timings in the scenes as we wanted to communicate as much expression possible with very few and detailed movements, creating a bespoke and functional animated universe that hopefully will become an iconic and long-running look for the brand.

What an incredibly fun project, and what a dream team to work with. We are so proud to share this with you all and thankful to everyone who was involved in this.