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Bose AR - Director's Cut

We teamed up once again with our fantastic partners Jelly London to deliver a clean yet energetic animated film to tease Bose’s AR offering.

They are well known for providing the sharpest and cleanest sound to your ears via their beautifully designed products and have done primarily photo-led campaigns to date, so for this teaser we wanted to continue on with the finesse and stylishness of their existing campaigns and deliver a flowing, clean, and elegant graphic style, with seamless transitions to guide the viewer along this 1-minute journey.

We’re happy to share this one, a perfect blend of 3D, motion graphics, and frame-by-frame animation along with a fantastic soundtrack we created to tie it all together. Please enjoy!

Scroll down for a full case study, process, and some really cool unused shots!

“These Glasses with motion sensors can guide your path with directions and distance measures.”

Animation Process

A perfect blend of 3D, motion graphics, and frame by frame animation

Earlier explorations

We loved to create a hand-drawn style that works perfectly for a commercial scope, such as this city cleaning and awareness campaign.




Production Company

Jelly London

Creative Directors

Guido Lambertini, Carmen Angelillo & Rodier Kidmann

Executive Producer

Erika Panasci

Line Producers

Laura Thomas, Kavita Dagger & Filipa Kinomoto

Art Direction

Rodier Kidmann

Animation Director

Guido Lambertini


Guido Lambertini, Carmen Angelillo & Rodier Kidmann


Guido Lambertini & Leo Campasso

Cel Animation

Leo Campasso, Juan Huarte & Eze Cruz

Clean Up

Eze Cruz & Toni Sala

3D Animation

Guido Lambertini

Edit & Compositing

Guido Lambertini & Ana Freitas

Music & Sound Design

Facu Capece & Lola Ritcher

Special thanks to Juan Molinet for his help at the treatment stage!