Welcome to the new Niceshit. Our handwriting. Our voice. Our new identity.

As we reach our 10th anniversary, this rebrand comes as a celebration of who we are and where we are going. We partnered with our friends at Ufficio who were behind this extreme makeover that includes a whole new look, website, merch and our own custom font: the Niceshit Non-Regular.
This new chapter is about embracing the boldness, the humor, even the name itself, but from a more grounded, confident place. One shaped by years of doing the work.

A typeface built from three voices

Ufficio's answer was typography. At the heart of the new identity is a fully bespoke, hand-drawn typeface — the Niceshit Non-Regular — where each letterform is drawn from the handwriting of the studio's three founders and blended into a single, functional system.

The concept starts where every Niceshit project does: off-screen. Ideas take shape on paper, in sketchbooks and on whiteboards, long before they become visual output. The typeface captures that origin point and turns the process into identity.

The choice was deliberate. Type wouldn't compete with the studio's work — defined by constantly shifting styles, distinct visual languages, and worlds built from scratch for every client — but would instead act as something more foundational: a flexible, human layer that holds everything together regardless of what the projects look like. As Ufficio puts it: "the gesture of their letters is unique and cannot be replicated. Even if the idea or process could be applied to another brand, this typeface is and will always be theirs."

The font was paired with a more stable sans serif of equal weight and spirit: one representing process, the other delivery. The logotype and phonogram NSH came later as a synthesis — timeless symbols of the brand. A low-contrast palette with a single blue accent completes the system.

The result balances both sides of what Niceshit is: the spontaneity of the sketch and the precision of the final outcome. Logo, colour system, type, and a rebuilt website — all designed to flex across endlessly varied output while staying unmistakably themselves. As the studio defines it: "Niceshit is an attitude. A way of thinking and solving problems in endless styles and techniques." Three pillars keep it coherent: simplicity, humour, and function.

Why now

Ten years felt like the right moment to ask: who are we now? The answer, as it turns out, is both familiar and evolved.

The work had grown, the trust was there, and the studio had entered a new stage — but the brand hadn't quite caught up. The rebrand is here to close that gap and build a language that feels closer to how Niceshit actually thinks and creates today.

The values — curiosity, warmth, a slightly silly sense of humour, and an obsession with making things that actually mean something — are unchanged. What has grown considerably is the craft, the confidence, and the ambition.

The new identity reflects exactly that: the evolution of a studio that has never stopped treating every brief like a puzzle worth solving, and every client like a collaborator worth listening to.

As the studio puts it: "It's not a reinvention, it's an alignment."

Identity developed by Ufficio. Custom typeface Niceshit Non-Regular by Fer Cozzi. Illustrations, animations and launch production by Niceshit.