Niceshit weekly • Animated system for Spotify
Obesity treatment is not a shortcut
Client
Lilly
Produced by
Aggressive & Niceshit
Creative Directors
Guido Lambertini, Carmen Angelillo & Rodier Kidmann
Executive Producers
Alex Topaller, Dan Shapiro
HOP
Larisa Barredas, Alex Aab
LP
Izzy Crawford, Dustin Pownall
Animation Director
Guido Lambertini
Art Director
Rodier Kidmann
Design
Rodier Kidmann, Santi Zoraidez, Pol Solá
Animation
Ana Freitas, Erik Righetti & Guido Lambertini
Music & Sound Design
Facundo Capece
About
Obesity treatment is not a shortcut. It’s not an easy way out. It’s not a lack of willpower.
Here are some fun scenes for a broader PSA campaign “Obesity Is A Disease” that we worked on early this year.
We love working on thoughtful and important messages. We’ve learned a lot during the process and hopefully these animated films work as support and help people who need it. The work is out in over 50 countries across the US and Europe and translated to a dozen of different languages so there are good chances it will reach people.
Through levity, clever metaphors and surprising transitions we deliver a message that lands softly but stays with you.