A typeface built from three voices

At the heart of the new identity is a bespoke, hand-drawn typeface—each letterform drawn from the handwriting of the studio’s three founders and blended into a single, functional font. It’s a fitting choice for a studio that has always worked collaboratively from first sketch to final frame, and a typographic portrait of how Niceshit actually operates: no layers, no egos, three directors on every project.

The rebrand—encompassing logo, colour system, type, and website—was built to flex across the studio’s endlessly varied output while staying unmistakably Niceshit. As the studio puts it: “Niceshit is an attitude. A way of thinking and solving problems in endless styles and techniques.” Three pillars keep it coherent: simplicity, humour, and function.

Ten years of moving worlds

Over the past decade, Niceshit has built fully adaptive illustration systems, animated campaigns, and visual identities for clients including IBM (with Ogilvy), Google, Trivago (with Further), Bose, EA Sports, Fielmann, and Realtor. Their work has appeared across JFK Airport, Tokyo trains, and Wimbledon—sometimes all at once.

Alongside the commercial work, the studio has made space for projects with purpose. The Feelings, an animated mental health awareness film created with McCann, was developed from direct interviews with people living with mental health conditions. The characters that emerged helped break down barriers to seeking help—and the campaign is credited with saving lives. It remains one of the studio’s most treasured projects.
The studio describes its approach to client partnerships simply: “We’re partners, not providers. Think of us as the GPS for your story.”

Why now

Ten years felt like the right moment to ask: who are we now? The answer, as it turns out, is both familiar and evolved. The values—curiosity, warmth, a slightly silly sense of humour, and an obsession with making things that actually mean something—are unchanged. The craft, the confidence, and the ambition have all grown considerably.

The new identity reflects that: the evolution of a studio that has never stopped treating every brief like a puzzle worth solving, and every client like a collaborator worth listening to.

What’s next

The studio is looking towards larger, more integrated campaigns—work that builds whole languages through humour, illustration, and storytelling. On the wishlist: a major app rebrand, more awareness campaigns, museum work, something fun for kids, continuing to be called on for the way they think, not just the way things look.