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EA SPORTS launched it’s new socially-driven sports app, blending real and virtual sports content, to connect, engage and reward fans everywhere through their favorite sports. We’ve collaborated with Further (originally DesignStudio) to develop the in-app illustration system for rewards and achievement unlocks.
Inside the app the users not only can see the latest news, stats, and highlights from their favourite sports and teams but also participate in interactive challenges before, during and after live games, competing against friends and other fans to earn status and rewards.
After a long process of experimenting different looks we got to a place of a bold and shiny appearance, a reminiscent drive to the so wanted prizes in sports.
