Driven by the geometrical shapes we played with different textures and materials: Combining fabric, rubber, soft vinyl, diffuse glass and luminescent elements that we feel come to the perfect balance between the human, real side of things and the tech & data world.
Before going into details we went through a quick, playful and modular test, exploring with different geometric shapes, textures and materials.
One of the main tasks for the project was to create a system that can endlessly grow and can be adapted to all the different canvasses and communication channels needed.
Fully universal, addressing diversity naturally, without trying too hard: Speaking to everyone, every gender, every culture as a whole.
Using vector shapes also provides working in all sizes and both print and digital media.
This third approach has a more realistic feel of the three options: working with human figures and with a very present hand-drawn feeling.
We’ve explored with subtle hand painted textures to add volume and that feeling of closeness, stepping away for a moment from the digital world.