DBS Cheat Sheet

You’d never expect such a quirky and cool project for a bank, but this thing happen in Singapore, thanks to companies like DBS. This TV ident was the one we made as part of a bigger series produced by our partners in Asia Final Frontier and it was al about the surprise, the unexpected.
With a truly open brief in our hands: “conveyor belt” we wrote and develop this micro story, exploring the limits of traditional animation and adding volume and subtle 3D feel trough hand painted brushes.