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Realtor's Motion Toolkit

Spoiler alert, this toolkit didn’t make it to the finish line…

The whole visual system was actually part of a 4 months process of exploration we did looking for the final style for the Realtor’s illustration rebrand which ended up being a more character driven package (you can check this one on our website and on the previous IG posts)

A consistent, scalable and flexible system that can be endlessly remixed and applied everywhere.

Inspired by the brand status and experience we wanted for the visuals to feel confident, matching the quality and trustworthiness of Realtor.com

“To complicate is easy, to simplify is difficult”

– Bruno Munari –

Build trust through transparency.
Combining shapes through overlapping and opacity.

Credits

Written, Directed & Produced

by Niceshit

Creative Directors

Carmen Angelillo, Rodier Kidmann & Guido Lambertini

EP

Agusta Timotea

Script by

Guido Lambertini & Pablo Colabella

Art Direction

Rodier Kidmann

Animation Direction

Guido Lambertini

Design & Illustration

Rodier Kidmann, German Di Ciccio, Carmen Angelillo & Guido Lambertini

Animation

Ana Freitas & Erik Righetti

Music & Sound Design

Facu Capece

VO

Rebecca Tanwen

Related Work ↓
Realtor Illustration System

Character driven, functional and modular illustration rebrand.

Realtor Illustration System
Swag

Mixing colorful texture with hand-made inky brushes for Swag's app visual identity.

Swag
BOLT

Set of Animated scenarios for Bolt platform.

BOLT
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At the core of the design thinking is the idea of a constant shifting space, made by the many conversations and passions coming together within it.

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