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During the first trimester of the year, we had the pleasure of working with the design team at a well-known tech platform on some internal tests to develop graphics and movement that would encapsulate their community of users and the spirit of the brand. At the core of design thinking is the idea of a constantly shifting space, made by the many conversations and passions coming together within it. Working with simple shapes and a bright but restricted color palette, we tried to strike a balance between emotive and clever, to achieve quick readability of each scenario and then a second read that makes you go “Aaah.”

We ended up developing the start of a visual language that could effectively communicate whatever we wanted in a very simple and graphic way.

Credits

Production company

Jelly London

EP

Erika Panasci

Direction

Niceshit

Creative Directors

Carmen Angelillo, Rodier Kidmann & Guido Lambertini

Animation

Guido Lambertini, Ana Freitas