Bose AR / Directors Cut

We teamed up once again with our fantastic partners Jelly London to deliver a clean yet
energetic animated film to tease Bose’s AR offering.

They are well known for providing the sharpest and cleanest sound to your ears via their beautifully designed products, and have done primarily photo-led campaigns to date, so for this teaser we wanted to continue on with the finesse and stylishness of their existing campaigns and deliver a flowing, clean, and elegant graphic style, with seamless transitions to guide the viewer along this 1 minute journey.

We’re happy to share this one, a perfect blend of 3D, motion graphics, and frame by frame animation along with a fantastic soundtrack we created to tie it all together. Please enjoy!

Scroll down for a full case study, process and some really cool unused shots!


Client: Bose
Directed by Niceshit 
Production Company: Jelly London

Creative Directors: Guido Lambertini, Carmen Angelillo & Rodier Kidmann
Executive Producer: Erika Panasci
Line Producers: Laura Thomas, Kavita Dagger & Filipa Kinomoto
Art Direction: Rodier Kidmann
Animation Director: Guido Lambertini
Storyboard: Guido Lambertini, Carmen Angelillo & Rodier Kidmann
Animatic: Guido Lambertini & Leo Campasso
Cell Animation: Leo Campasso, Juan Huarte & Eze Cruz.
Clean Up: Eze Cruz & Toni Sala
3D Animation: Guido Lambertini
Edit & Compositing: Guido Lambertini & Ana Freitas
Music & Sound Design: Facu Capece & Lola Ritcher
Special thanks to Juan Molinet for his help at the treatment stage!

Sadly, this take below didn't make it to the film :(

Pitch instance. Some process and behind the scenes of the two directions we presented at the treatment stage.

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